“The Eloquence of Structure: From Content to Crux”
By Ubong Essien, CSP — Dean, School of Eloquence
What makes a speech memorable is not merely what was said, but how it was said.
The truth is, content alone does not equal communication.
You can have all the right ideas, stories, and facts—but without structure, they remain scattered and shapeless.
This is what we taught Monica.
We introduced her to a formula:
C + C + (C) = C²
Where:
C₁ = Content
C₂ = Conveyance
(C) = Context
C² = Crux of Communication. This formula is what transformed Monica from a hesitant speaker into a structured one.
She learned that:
- Her content needed a beginning, a body, and a conclusion.
- Her conveyance had to engage face, voice, and body.
- Her context must shape tone, style, and audience approach.
Once these were in place, her message emerged: clear, compelling, complete.
Structure, we told her, is like a house:
- The foundation grabs attention.
- The walls develop the idea.
- The roof delivers impact and a call to action.
Without structure, eloquence is lost in noise. With structure, eloquence becomes unforgettable.
True eloquence is structured power.
Monica learned it. So can you.
