Article 54

Looking at the Camera Too Much? You May Be Undermining Yourself

By Ubong Essien, CSP

Eye contact matters.

But too much direct camera gaze can feel aggressive or artificial.

Especially in interview formats.

Understand the Format

In a news interview:

  • You primarily look at the interviewer.
  • Occasionally acknowledge the camera.

In a direct address:

  • You look into the lens consistently.

Confusing these weakens presence.

Over-Gazing Signals Performance Anxiety

When guests stare rigidly into camera, they appear rehearsed or unnatural.

Confidence allows flexibility.

Look.
Listen.
Respond.

The camera will capture authenticity.

The Hard Truth

Eye contact is not about intensity.

It is about appropriateness.

Professional communicators adjust to format.

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