Interview or Conversation? Most Guests Get This Wrong
By Ubong Essien, CSP
An interview is structured.
A conversation is fluid.
Many guests confuse the two.
They relax too much.
They over-share.
They lose positioning.
Interviews Are Strategic
Even when tone feels casual, structure matters.
You must:
- Protect your message.
- Stay on key points.
- Avoid wandering stories.
Conversational tone.
Strategic discipline.
That is the balance.
The Hard Truth
If you forget you are in a structured setting, you will regret something you said later.
Control never leaves you.
Stay in the loop
